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It's Time to raise the game

Casinos are in our DNA

With over 50 years of experience and interests spanning the globe, with a U.K. based presence of 40 landbased casinos, we are undoubtedly a leader in our craft. Our five London casinos include Crockfords and Colony Club in Mayfair.

It's this high level of experience and knowledge that allow us to achieve further success in the virtual world of online.

We want you to share in this success.


Years of global success


Global resorts

Singapore Malaysia Manila New York Miami Birmingham


Crockfords Private members gaming club established


UK members

Unique gaming experience


UK casinos

The player is our focus

Operating in a fair and responsible manner is incredibly important to us at Genting. It is not just about ticking boxes to be compliant, it is central to everything that we do.

Our Safer Gambling Strategy, puts in place a clear three year commitment to making Genting the safest and fairest place to gamble. This dedication is evident in Genting becoming the first UK operator to receive GamCare’s new Safer Gambling Standard. To achieve this accreditation Genting was assessed in a number of areas which, in addition to responsible gambling included how we advertise and market our offers. In accordance with regulatory requirements, any affiliate who represents our company is subject to the same rules as ourselves. This means as a partner will need you to:

  • Promote Genting in a socially responsible manner
  • Protect the young and vulnerable from being harmed or exploited by gambling
  • Ensure all offers are marketed in a fair and transparent manner

Rewarding Success

Content will be a key part of our online marketing strategy for both sportsbook and casino. As you already know GentingBet is the online sportsbook and casino for the global Genting brand which has a number of exclusive land based casinos like Crockfords. This gives our brand unique content opportunities which will unquestionably set us apart from other casino operators.

  • Our casino content features exclusive pieces around our flagship London based clubs: China Town, Crockfords and Palm Beach; an initiative we're rolling out for a number of our other clubs across the UK going into 2020.
  • From a sportsbook perspective our content strategy is already in full flow! Our blog hosts betting tips articles across all of the big sports and leagues, produced expert tipsters Form Labs and other industry leaders like Boxing News, while we have a number of former sports stars creating weekly video previews to all the big games, like former rugby internationals Jim Hamilton and Andy Goode for the Rugby World Cup and former footballers Jason McAteer, Frank Sinclair, Darren Bent, Kevin Campbell, Rob Lee, Emile Heskey, Danny Higginbotham/ and more for our weekly Premier League feature game.
  • We have also secured the services of one of the world’s leading football journalists Guillem Balague in an ambassadorial role. Guillem is behind the official autobiographies of Lionel Messi, Cristiano Ronaldo, Pep Guardiola and Mauricio Pochettino amongst other award winning titles.
  • Guillem will be producing weekly preview videos for the Champions League, Premier League, La Liga, Serie A and Euro2020, so check back every week and watch his expert opinions on these leagues on the GentingBet blog and through our social channels.

These are exciting times for us here at GentingBet, with many more exclusive and unique content initiatives in the pipeline.

Click here to find out more about GentingBet’s new ambassador Guillem Balague

True Partnership

We utilise our extensive market knowledge to ensure that from first click, we have everything in place to get players active and engaged in our products – maximising your returns.

Just don't take our word for it.

"We are very happy to collaborate with this amazing team from GentingBet Casino, which has proven it is a great place for the players, and also for the people they work with. Chipy.com really hopes this will be a long term and fruitful relationship and we are also very sure you will not regret if you give it a chance!"

"Genting is an iconic brand within the industry and an absolute pleasure to work with. We’ve been working with Genting for a while now and with great success. A strong affiliate platform with an even stronger brand."

"At Whichcasino.com we work with only the best affiliate programs and Gentingbet Affiliates fits the description! The Genting brand offers our players a great online experience with a superb selection of games, responsive customer service, quick payouts and attractive bonuses. The affiliate team is a pleasure to work with and we are happy to recommend them."

"Being partnered with GentingBET has allowed us to bring our audience a prestigious online casino brand. GentingBET is a fantastic casino for many types of players. This brand will enhance any affiliate’s collection of reviews and offers. We highly recommend this partner!’"

"We recommend working with Genting Affiliates. They offer a high quality product backed by a professional team committed to success. They're very communicative and helpful."

"Genting always put player experience first and it results high value players for affiliates. With a dedicated affiliate team who is always ready to help, we strongly recommend Genting Affiliates"

"We have enjoyed cooperating with Genting Casino from the beginning. We hope it may continue for a long time as we consider them to be among the top UK igaming operators"

"We have been working with Genting for a while now with great results. We've really enjoyed promoting their brands and we look forward to expanding our activity with them in the future."

"Genting have been a really strong partner for us. They have a range of great offerings that we have really benefited from. We have enjoyed dealing with Genting and are excited to see how our partnership progresses moving forward."

"We only have words of praise for the way Genting Affiliates conduct their business. They are professional at every level, and the value returned is always extremely satisfactory. A great addition to our portfolio and a natural choice for anyone looking to monetize their casino traffic."

"We at New Casinos LTD are really satisfied in working with Genting Affiliates. First of all, they are always available, they are nice and have a dynamic and clear business sense. We are proud to promote Genting Casinos at our site and recommend you to do the same."

"Genting has an extremely solid casino and sports product that delivers some of the highest lifetime player values in the industry. The live casino options and Novomatic games are particular USPs"

"For us, Genting affiliates are the logical choice. The dedicated nursery team help and encourage new sign ups which in turn drives our conversion rates. We greatly appreciate the experience that they have to share with us, which has been gained by running 40 UK land based casinos. A market leader and highly recommended, we are proud to be associated with Genting."

"A stable brand for decades, no surprise they also do online business with great professionalism. Player retention and player value are mighty high here so it’s really a great deal to send them customers!"

"The team behind TopRatedBettingSites cannot be more thankful to Genting Affiliates. Their programme includes everything you are searching for. We cannot express our gratitude to Robert Wakeham, but we can assure you that he is the best in the field, and so are Genting Affiliates. We strongly recommend them"

"At Gambling.com we pride ourselves on working with the best in the business and the team at Genting Affiliates are no exception. They are highly responsive and extremely well informed which has allowed us to build a very successful partnership, one we look forward to growing for many more years to come"

"Genting Affiliates is a premium affiliate program in all aspects: world-class reputation of the brand, customization of promotional material, excellent level of affiliate managers, high speed of payments and strong compliance policy. The program provides to the affiliates a good chance of success"

"We are satisfied of our work with Genting over the last year. Genting helps us to monetize our casino traffic and take the most of our high-quality casino players."

"We are fairly new affiliates for Genting Bet but we are very pleased with the partnership. We mainly promote their sportsbook and the results are great. We get all the support needed from our affiliate manager. Looking forward to working with Genting Bet for many more years."

As one of the most respected names in the industry, it is both an honour and a privilege for us to do business with Genting Affiliates. So far our partnership has been very fruitful with excellent conversion rates, and long may it continue!"

We have been working with Genting for a while now and we are very satisfied overall. The brand has a very good conversion, the account managers are very responsive and payments are always on time."

"Having worked closely with Genting Affiliates over the years they certainly are one of the best companies to work with. Be it fast, timely payments, converting brands or quality marketing material you can trust Genting Affiliates to be a top marketing partner"

Making Life Easy

Working with Genting is designed to be easy, with support offered every step of the way. The Affiliate Marketing team is dedicated to helping you drive traffic to the Genting Casino website. Updates on game releases, offers and promotions with banners, landing pages, video and PR content are then all geared to bring you an ample return for your hard work.

Genting also has a team of Customer Services Mangers working on your behalf to keep players playing and revenues building.

An unrivalled team effort.


Manual and monthly payments services available on request

For more payment information email us at affiliates@gentingbet.com 


In depth reporting at a creative, site, and player level

Affiliate API’s available to access your stats faster

Manage your sub-affiliates and marketing campaigns through Keyword Level Tracking

Your Support

Named affiliate manager and 24hr customer services team

Contact us at affiliates@gentingbet.com  

Dedicated nursery managers for getting more players through early stages

CRM team to keep players playing for longer

Regular communication

Exclusive updates on offers and promotions

Regular new player acquisition incentives

Retention news

Top tips for driving traffic

Incredible assets

Huge Range of banners – If you need something we currently don’t provide, contact us. We’ll set something up for you!

Tailored Landing Pages on featured products and offers

Bring your site to life with our amazing video content

Great PR content to inspire players to join


Please ensure that when promoting our brand you use the GentingBet logos available for you here.

Download Logos

Nearly There

Now you should have all the information you require to get our partnership started.

If we have not answered all your questions we are always on hand so email us at affiliates@gentingbet.com